Island Oasis launches frozen drink mixes in the US retail market

Beloit, Wisconsin. — Island Oasis, the world-renowned leader in frozen drink mixes, is proud to introduce its new line of premium drink mixes for home use. The Island Oasis retail line features Margarita, Strawberry Daquiri, Pina Colada, Mango and Mint Watermelon mixes, perfect for mixing your favorite tropical drinks. Other tasty applications include cocktails, mocktails, smoothies, agua frescas and lemonades. These premium drink mixes are made with real fruit and other ingredients, contain no artificial flavors or preservatives, and use colors from natural sources. All Island Oasis boxes are recyclable and made with responsible materials certified by the Forest Stewardship Council.

More and more consumers are entertaining at home these days: according to a Nielsen study published earlier this year, sales of cocktail mixes increased by 80% compared to 2019 due to COVID-19 and the number of ‘Americans who prefer to drink at home rather than in restaurants. increased by 55%. Margarita is the top-selling flavor on the market, with a 68% market share, followed by strawberry (17%) and pina colada (12%). Island Oasis is the line of premium fruit blends used most often by professional bartenders in restaurants, bars and clubs, and consumers will appreciate the chance to step inside the secret.

Commenting on the retail market launch, Angela George, Brand Manager for Island Oasis, said: “We are delighted to be offering a range of true fruit-based and own-brand drink mixes direct to the consumer for the first time. , which entertain your guests with tasty drinks at home this summer and throughout the year. Now consumers can enjoy beverages that provide a pleasant mouthfeel experience and are not full of high fructose corn syrup, preservatives or artificial colors.

Ms George continued: “With the slogan Create Your Paradise, this Island Oasis retail launch enables, for the first time, the creation at home of pure and tasty margaritas (classic and other flavors), daiquiris, pina coladas, cocktails , mocktails, smoothies, lemonades, agua frescas and much more. Island Oasis blends are made for a day at the beach or lounging in your kiddie pool – everything you need to create your own pure paradise.

The new deals can now be purchased online at Amazon and Walmart.com.

About Island Oasis

Island oasis was founded in 1984 with the launch of its signature strawberry daiquiri which became an overnight sensation. This quickly led to expansion into new flavors, the development of the world’s first blender-razor, and expanded distribution. From there, our high-quality, world-renowned frozen drinks found their way to bars and restaurants around the world, and now they’re coming back to your bar. With popular flavors like margarita, pina colada, and strawberry, plus trending flavors like mango and watermelon mint, it’s a snap to create a little slice of heaven right in your own kitchen. We make it easy to shake, add and mix your favorite frozen drinks, cocktails, mocktails and smoothies.

Made with all the goodness of real ingredients and nothing bad, with Island Oasis you can enjoy refreshment in its purest form… right at home.

For more information:
https://www.islandoasis.com/