CIPM 6th International Research Symposium May 25, 26 – The Island

As businesses and consumers around the world turn to best practices such as sustainability, inclusiveness and, above all, equality for all, “fairness” has become an important part of how decisions are made. companies and buyers are taken. In this spirit, SLIM Research Bureau, the research arm associated with the Sri Lanka Institute of Marketing (SLIM), recently signed an agreement with Fairtrade NAPP at SLIM Home, with the aim of promoting fair trade and the consumption of fair products on the local market in Sri Lanka. Through this collaboration, SLIM Research Office and Fairtrade intend to launch a project – named “SRI-PROM” funded by AICS, the Italian Agency for Development Cooperation, and supported by Fairtrade Italy – which aims to contribute to the social and economic strengthening of rural areas in Sri Lanka, through the development of eco-sustainable sectors that are much more profitable for small farmers.

Commenting on the partnership, SLIM Chairman, Mr. Nuwan Gamage said, “SLIM is delighted to enter into this historic partnership with Fairtrade NAPP to inculcate globally accepted best practices within the corporate circle that help build fair trade relationships. and fair. The project will be the first step to invite companies from all sectors to become a pioneer that sets an example both in Sri Lanka and around the world. We look forward to expanding these efforts in the days ahead. The modern concept of fair trade refers to the ethical and sustainable sourcing of products, where workers and farmers at the fundamental level of supply and value chains are treated fairly. This, in turn, offers consumers a powerful opportunity to reduce poverty through their purchases.

Ms. Iresha Sanjeewanie, Fairtrade International Program Consultant for Sri Lanka, Chair of the Standards Committee and Supervisory Committee Representative for Asia-Pacific, said: “Fairtrade takes a 360-degree approach to solving a number of issues and development challenges faced by small-scale workers. Although the Fairtrade Standards are a grim revelation about the implications of unfair trade, in a broader sense they advocate reform-oriented research and push to raise the bar in trade.